Our story

Two BFFs with the same idea

It all started with a phone call in 2012, just two best friends talking about life. At some point during the conversation we realize that we both have been harbouring the idea of creating a clothing brand for women, since we couldn’t seem to find what we like in available stores. After talking it through, we decided that we should embark on this journey together.

As muslim women we had already identified a gap in the market for trendy, contemporary modest wear. While there were already some brands out there, we felt it wasn’t enough and started to contemplate on what we could bring to the table by merging our two individual styles sprinkled with creative thinking.

The adventure takes off

The idea of contributing to evolve the modest fashion scene in Europe, resulted in us travelling to different parts of the globe. Through the bohemian streets of Paris to the colourful bazaars of North Africa, we were on a hunt to find fabrics that would represent everything we love, bold colours, prints and a touch of neutrals to bring out the soul of Scandinavian minimalism.

Our vision was to build an online fashion house with our own label and also do retail of other brands but we had to start somewhere, so we decided to develop our own designs first. So to make a long story short, after many sleepless nights sketching, meetings with manufacturers and endless garment prototypes, we finally launched our brand 'Mästore' in 2017.  A collection ranging from maxi skirts in the finest silk chiffon to clean-cut minimalist coats of sumptous wool.

Individuality and lifestyle without compromise

It’s always been important for us to create and provide modern garments while maintaining relaxed silhouettes, long hemlines and sleeves. By using different textures and materials, we want to offer a timeless wardrobe with endless styling options for everyday life.

As a woman owned and operated business, we cater to confident unapologetic women from all backgrounds. Women who redefine what independence and success looks like no matter what society dictates. We want the clothes we provide to reflect personal stories, life choices and dreams. A testimony to individuality and lifestyle without compromise.

This is only the beginning

Since the launch in 2017 we’ve organically expanded into the retail scene as envisioned. A fusion of thoughtfully curated modest wear for the contemporary woman’s needs.

We aspire to become the leading modest e-wardrobe, providing you with a variety of top notch modest attire for any occasion.  We hope you’ll tag along for the ride so we can experience this journey together.

Love,

Team Mästore